Zas! is an online fashion brand that offers a fresh alternative to everyday clothing styles, breaking away from the norms of the fashion world. My task in this project was to fully develop the social media identity, ensuring it resonated with the brand’s unique ethos. Additionally, I collaborated on the overall look and feel of the brand, including the design of the logo, selection of colors, and choice of fonts and more. This comprehensive branding effort aimed to establish Zas! as a distinctive and innovative player in the fashion industry.